Southeast Asia Becomes a New Blue Ocean for Small and Medium-sized LCD Screens, Enterprises Accelerate Layout

Benefiting from the rapid development of the local electronic manufacturing industry and the rise of the consumer market, Southeast Asia is emerging as a new growth point for the small and medium-sized LCD screen industry. In the first quarter of 2026, the shipment volume of LCD screens from Chinese enterprises to Southeast Asia increased by 53% year-on-year, with demand from consumer electronics fields such as smartphones and tablets contributing more than 60%.
The attractiveness of the Southeast Asian market lies not only in the huge consumer demand, but also in relatively loose industrial policies and lower production costs. Countries such as Vietnam and Thailand have introduced policies such as tax reduction and land preferential treatment to attract LCD screen enterprises to invest and set up factories. At the same time, the local abundant labor resources and increasingly perfect supply chain system also provide favorable conditions for enterprises to reduce production costs.
To seize the market share in Southeast Asia, domestic LCD screen enterprises are accelerating their layout. Some enterprises have established assembly plants in Vietnam, Malaysia and other places, transferring production links to local areas to be close to market demand and reduce trade risks. Other enterprises have launched differentiated products for the Southeast Asian market through cooperation with local electronic brands, such as LCD screens suitable for high-temperature and high-humidity environments, and smart device screens supporting multi-language display.